Corporate Communication

The Corporate Communication curriculum is fully taught in English and focuses on internal and external communication within an international business context.

It equips students with key knowledge and practical skills in corporate communication, strategic marketing, and digital media.
The program prepares graduates for careers in international business communication by combining academic insight with professional training.

Application for admission:
Opening on 13/03/2025 until 25/08/2025

Master the tools of communication and marketing to lead in today’s datafied, media-rich environment

Mandatory Courses

• Social Media and Platform Cultures
• Advanced Marketing
• Web Communication
• Consumer Culture
• Visual Communication
• Corporate Communication

Optional Courses

In addition to mandatory courses, students may choose from a range of optional courses, allowing them to tailor their studies according to their interests. These include:

• Human Resources Management or Economics of Communication
• Data Analysis or Research Design
• Market Regulation and Business Practices or Digital Politics and Public Opinion Research or Digital Society

Other Training Activities

Students are required to obtain 9 ECTS through further training activities, which can include internships, Traineeships, and specialised laboratories such as:

• Laboratory: Introduction to R
• Laboratory: Advanced Digital Methods
• Laboratory: Advertising Communication

For students without an Italian degree, there is the option to earn 3 CFU in Additional Language Skills: Italian

Career opportunities

Among the foreseeable professional outlets for graduates of the Master’s degree in public and business communication are:

  • Positions of high responsibility in the organization and management of press offices, external relations, and Public Relations Offices (URP
  • Planners and managers of institutional and enterprise communication plans
  • Experts in communication strategy for public administrations at local, provincial, regional, and national levels
  • Researchers and analysts in demoscopic institutes, market research, political analysis, and public policy
  • Experts in the representation of interests at profit and non-profit enterprises, associations, and public and private government agencies at sub-national, national, and international levels