Investigating Media, Decoding Digital, Understanding Society
A collective and connective effort to interpret the world through the diverse forms and practices of communication — from traditional media and cultural sociology to digital politics and AI, in a multi-layered, platformised era.
Bridging social sciences, humanities, and technology to rethink media and communication research
Events & Papers
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Learning by Doing AI: Highlights from the 2025 Lake Como Summer School
A week of research, debate, and collective experimentation around AI and consumer culture — here’s what happened at the 2025 edition of the Lake Como Summer School. From September 22 to…
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Temporal Content Consumption on TikTok – How do consumers structure their TikTok content consumption throughout the day?
Team Members Anna Salchner, Anna Theodoulides, Inês Raeiro, Zhiyu Zhao, Kristian Sick, Samantha Conte (Project Leader) 1. Introduction to the project This project investigates the temporal patterns and rhythms that characterise…
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Haters will say it’s AI: Mapping AI-generated brain rot content communities on TikTok & YouTube
Team Members Amina Djedidi, Çiğdem Erd, Hanaa Hamidi, Sinin Nakhle, Anastasiia Osipova, Victoria Ro, Camilla Volpe (Project Leader) 1. Introduction to the project This project explores how the online phenomenon commonly…
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The Gaza Effect? – Shifts in LLMs’ representation of Coca Cola’s global brand image
Team Members Christa Geraldine, Joe Musicco, Antonella Orologiaio, Morgan Poor, Neha Saini, Luca Giuffrè (Project Leader) 1. Introduction to the project Generative AI models are gaining ground as environments mediating consumers’…
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Recommended Advertising on YouTube: Mapping Demographic Variation and Targeting Strategies in Italy
Team Members Ellen Gustafsson, Federico Irace, Kata Horváth, Lawrence Paul Cabrera, Nicole Sanchotene, Andrea Russo (Project Leader) 1. Introduction to the project Digital platforms frame the consumption of content, both directly…
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Midweek Conversations – October
After the summer break, our Midweek Conversations are back—bringing together colleagues and guests to share research insights, foster critical discussion, and nurture the intellectual ferment that defines our School’s culture. We…