Investigating Media, Decoding Digital, Understanding Society
A collective and connective effort to interpret the world through the diverse forms and practices of communication — from traditional media and cultural sociology to digital politics and AI, in a multi-layered, platformised era.
Bridging social sciences, humanities, and technology to rethink media and communication research
TASKS – Trust Authority Sense and Knowledge
MSMC and the Department of Social and Political Sciences are excited to host a new symposium exploring how trust and authority are reshaped in contemporary journalistic environment and media landscape.
The event will feature a practitioners’ round table in the morning and three research presentations in an afternoon topic-specific panel:
- Rethinking News Media Trust and News Efficacy in the Contemporary Information Ecology: Empirical evidence from Italy.
- Organizing Reliability: Metajournalistic Discourse and Trust-Building in Italian Social Journalism on Instagram
- Data Infrastructures and Techniques for Data Extraction in Online Journalism Research.
Events & Papers
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Between AI fear and digital agency: technological familiarity and risk perception of generative AI’s epistemic power
Mauro Barisione, Ilir Rama, Francesco Marolla Barisione, M., Rama, I., & Marolla, F. (2025). Between AI fear and digital agency: technological familiarity and risk perception of generative AI’s epistemic power. Information, Communication…
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The sociocultural roots of artificial conversations: The taste, class and habitus of generative AI chatbots
Ilir Rama, Massimo Airoldi Rama, I., & Airoldi, M. (2025). The sociocultural roots of artificial conversations: The taste, class and habitus of generative AI chatbots. New Media & Society, 27(10), 5546-5567.…
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Midweek Conversations – January 2026
After a short break over the winter holidays — and a few weeks dedicated to planning our activities for the new year — MSMC resumed its traditional Midweek Conversations series for…
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Temporal Content Consumption on TikTok – How do consumers structure their TikTok content consumption throughout the day?
Team Members Anna Salchner, Anna Theodoulides, Inês Raeiro, Zhiyu Zhao, Kristian Sick, Samantha Conte (Project Leader) 1. Introduction to the project This project investigates the temporal patterns and rhythms that characterise…
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Haters will say it’s AI: Mapping AI-generated brain rot content communities on TikTok & YouTube
Team Members Amina Djedidi, Çiğdem Erd, Hanaa Hamidi, Sinin Nakhle, Anastasiia Osipova, Victoria Ro, Camilla Volpe (Project Leader) 1. Introduction to the project This project explores how the online phenomenon commonly…
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The Gaza Effect? – Shifts in LLMs’ representation of Coca Cola’s global brand image
Team Members Christa Geraldine, Joe Musicco, Antonella Orologiaio, Morgan Poor, Neha Saini, Luca Giuffrè (Project Leader) 1. Introduction to the project Generative AI models are gaining ground as environments mediating consumers’…