Categoria: Education
-
Temporal Content Consumption on TikTok – How do consumers structure their TikTok content consumption throughout the day?
Team Members Anna Salchner, Anna Theodoulides, Inês Raeiro, Zhiyu Zhao, Kristian Sick, Samantha Conte (Project Leader) 1. Introduction to the project This project investigates the temporal patterns and rhythms that characterise content consumption on TikTok, with particular attention to how users distribute their interaction sessions throughout the day. Its central aim is to understand when…
-
Haters will say it’s AI: Mapping AI-generated brain rot content communities on TikTok & YouTube
Team Members Amina Djedidi, Çiğdem Erd, Hanaa Hamidi, Sinin Nakhle, Anastasiia Osipova, Victoria Ro, Camilla Volpe (Project Leader) 1. Introduction to the project This project explores how the online phenomenon commonly referred to as brain rot relates to the emergence of what we call synthetic publics — collectives that aggregate around AI-generated or AI-influenced content…
-
The Gaza Effect? – Shifts in LLMs’ representation of Coca Cola’s global brand image
Team Members Christa Geraldine, Joe Musicco, Antonella Orologiaio, Morgan Poor, Neha Saini, Luca Giuffrè (Project Leader) 1. Introduction to the project Generative AI models are gaining ground as environments mediating consumers’ cultural meaning-making processes of products and brands. Being trained on globally contextualised vast datasets, they inherently capture and reproduce discourses, and related sentiments, attitudes,…
-
Recommended Advertising on YouTube: Mapping Demographic Variation and Targeting Strategies in Italy
Team Members Ellen Gustafsson, Federico Irace, Kata Horváth, Lawrence Paul Cabrera, Nicole Sanchotene, Andrea Russo (Project Leader) 1. Introduction to the project Digital platforms frame the consumption of content, both directly and through their infrastructures, sustaining the distribution of targeted advertisements. This project aims to map patterns of advertisements on YouTube, focusing on how targeting…
-
Learning by Doing AI: Highlights from the 2025 Lake Como Summer School
A week of research, debate, and collective experimentation around AI and consumer culture — here’s what happened at the 2025 edition of the Lake Como Summer School. From September 22 to 26, 2025, the third edition of the Lake Como Summer School on Digital Methods for Critical Consumer Culture took place, focusing on artificial intelligence…
-
Summer School in Digital Methods for Critical Consumer Studies
Applications Now Open! We are pleased to announce the 3rd edition of the Summer School in Digital Methods for Critical Consumer Studies, which will take place in Como – from September 22 to 26, 2025. This year’s theme is: Artificial intelligence as a methodological resource and its applicationsfor consumer culture research The School will explore the intersection…
-
Master’s Degree in Public and Corporate Communication (COM)
Applications Now Open! Enrollment is now open for the Master’s Degree in Public and Corporate Communication (COM) at the University of Milan! Our interdisciplinary program prepares students for careers in media, marketing, and institutional communication, with courses fully or partially taught in English and Italian. The course offers three curricula: Tuition fee reductions and financial…