Autore: MSMC admin
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The sociocultural roots of artificial conversations: The taste, class and habitus of generative AI chatbots
Ilir Rama, Massimo Airoldi Rama, I., & Airoldi, M. (2025). The sociocultural roots of artificial conversations: The taste, class and habitus of generative AI chatbots. New Media & Society, 27(10), 5546-5567. https://doi.org/10.1177/14614448251338273 (Original work published 2025) Research on AI has extensively considered biases related to gender and race. However, much less attention has been dedicated…
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Midweek Conversations – January 2026
After a short break over the winter holidays — and a few weeks dedicated to planning our activities for the new year — MSMC resumed its traditional Midweek Conversations series for 2026.On Wednesday, January 14, we have been pleased to host Guido Anselmi, Associate Professor at the University of Catania and a long-standing friend of…
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Temporal Content Consumption on TikTok – How do consumers structure their TikTok content consumption throughout the day?
Team Members Anna Salchner, Anna Theodoulides, Inês Raeiro, Zhiyu Zhao, Kristian Sick, Samantha Conte (Project Leader) 1. Introduction to the project This project investigates the temporal patterns and rhythms that characterise content consumption on TikTok, with particular attention to how users distribute their interaction sessions throughout the day. Its central aim is to understand when…
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Haters will say it’s AI: Mapping AI-generated brain rot content communities on TikTok & YouTube
Team Members Amina Djedidi, Çiğdem Erd, Hanaa Hamidi, Sinin Nakhle, Anastasiia Osipova, Victoria Ro, Camilla Volpe (Project Leader) 1. Introduction to the project This project explores how the online phenomenon commonly referred to as brain rot relates to the emergence of what we call synthetic publics — collectives that aggregate around AI-generated or AI-influenced content…
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The Gaza Effect? – Shifts in LLMs’ representation of Coca Cola’s global brand image
Team Members Christa Geraldine, Joe Musicco, Antonella Orologiaio, Morgan Poor, Neha Saini, Luca Giuffrè (Project Leader) 1. Introduction to the project Generative AI models are gaining ground as environments mediating consumers’ cultural meaning-making processes of products and brands. Being trained on globally contextualised vast datasets, they inherently capture and reproduce discourses, and related sentiments, attitudes,…
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Recommended Advertising on YouTube: Mapping Demographic Variation and Targeting Strategies in Italy
Team Members Ellen Gustafsson, Federico Irace, Kata Horváth, Lawrence Paul Cabrera, Nicole Sanchotene, Andrea Russo (Project Leader) 1. Introduction to the project Digital platforms frame the consumption of content, both directly and through their infrastructures, sustaining the distribution of targeted advertisements. This project aims to map patterns of advertisements on YouTube, focusing on how targeting…
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Midweek Conversations – November
As autumn unfolds and the academic year reaches full pace, MSMC continues to welcome a number of early-career researchers visiting our Department. Each of them brings new perspectives, methodological contributions, and opportunities for thoughtful scholarly exchange, enriching the conversations that animate our community. In this spirit, our Midweek Conversations series for November hosted Alice Junman,…
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Learning by Doing AI: Highlights from the 2025 Lake Como Summer School
A week of research, debate, and collective experimentation around AI and consumer culture — here’s what happened at the 2025 edition of the Lake Como Summer School. From September 22 to 26, 2025, the third edition of the Lake Como Summer School on Digital Methods for Critical Consumer Culture took place, focusing on artificial intelligence…
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Midweek Conversations – October
After the summer break, our Midweek Conversations are back—bringing together colleagues and guests to share research insights, foster critical discussion, and nurture the intellectual ferment that defines our School’s culture. We are pleased to open this new academic season by welcoming Dr. Ester Martínez Sanzo, visiting PhD from Universidad Carlos III de Madrid, who joined…
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One Week to Go — ComPol Conference 2025 Arrives in Milan!
Just one week remains before ComPol 2025 – Media and Politics: Reconfiguring Authority and Trust, hosted by the University of Milan’s Department of Social and Political Sciences and the Milan School of Media and Communication (MSMC).From July 3 to 5, this prestigious national conference will bring together leading scholars in political communication to discuss pressing…