Master’s Degree in Public and Corporate Communication (COM)
The Master’s Degree in Public and Corporate Communication (COM) of the University of Milan is part of the teaching activities of the Milan School of Media and Communication. The course offers three curricula:
- Communication and Marketing
- Corporate Communication
- Digital Media, Data, and Society
Each curriculum has its own specific focus and is designed to be highly professionalizing while also providing strong methodological skills that open pathways to careers in the communication sector as well as in scientific research.
Communication and
Marketing
Corporate
Communication
Digital Media
Data and Society
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Temporal Content Consumption on TikTok – How do consumers structure their TikTok content consumption throughout the day?
Team Members Anna Salchner, Anna Theodoulides, Inês Raeiro, Zhiyu Zhao, Kristian Sick, Samantha Conte (Project Leader) 1. Introduction to the project This project investigates the temporal patterns and rhythms that characterise…
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Haters will say it’s AI: Mapping AI-generated brain rot content communities on TikTok & YouTube
Team Members Amina Djedidi, Çiğdem Erd, Hanaa Hamidi, Sinin Nakhle, Anastasiia Osipova, Victoria Ro, Camilla Volpe (Project Leader) 1. Introduction to the project This project explores how the online phenomenon commonly…
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The Gaza Effect? – Shifts in LLMs’ representation of Coca Cola’s global brand image
Team Members Christa Geraldine, Joe Musicco, Antonella Orologiaio, Morgan Poor, Neha Saini, Luca Giuffrè (Project Leader) 1. Introduction to the project Generative AI models are gaining ground as environments mediating consumers’…
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Recommended Advertising on YouTube: Mapping Demographic Variation and Targeting Strategies in Italy
Team Members Ellen Gustafsson, Federico Irace, Kata Horváth, Lawrence Paul Cabrera, Nicole Sanchotene, Andrea Russo (Project Leader) 1. Introduction to the project Digital platforms frame the consumption of content, both directly…
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Learning by Doing AI: Highlights from the 2025 Lake Como Summer School
A week of research, debate, and collective experimentation around AI and consumer culture — here’s what happened at the 2025 edition of the Lake Como Summer School. From September 22 to…
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Summer School in Digital Methods for Critical Consumer Studies
Applications Now Open! We are pleased to announce the 3rd edition of the Summer School in Digital Methods for Critical Consumer Studies, which will take place in Como – from September 22 to…
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Master’s Degree in Public and Corporate Communication (COM)
Applications Now Open! Enrollment is now open for the Master’s Degree in Public and Corporate Communication (COM) at the University of Milan! Our interdisciplinary program prepares students for careers in media,…