Digital media, data and society

The Digital Media, Data, and Society curriculum is entirely taught in English. It responds to the growing need for expertise in communication, digital media, and the use of large-scale digital data in social and market research.

The program offers advanced training in key areas such as: sociology of digital media, data analysis through digital and computational methods, and the application of data in communication and promotional strategies.

Application for admission:
Opening on 13/03/2025 until 25/08/2025

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Build expertise in digital media, data analysis, and communication strategies to thrive in an increasingly connected, data-driven world

Mandatory Courses

Students in the Digital Media, Data, and Society curriculum will complete the following mandatory courses:

• Social Media and Platform Cultures
• Digital Society
• AI and Data Cultures
• Digital Politics and Public Opinion Research
• Research Design
• Data Analysis
• Coding for Computational Social Science
• Value Change and Global Societies
• Journalism, Media and Politics

Optional Courses

In addition to mandatory courses, students  must choose two elective courses, one of which must be chosen among the following:

• Visual Communication or Consumer Culture

Other Training Activities

Students are required to obtain 9 ECTS through further training activities, which can include internships, Traineeships, and specialised laboratories such as:

• Laboratory: Advanced Digital Methods
• Laboratory: Generative Artificial Intelligence Literacy

For students without an Italian degree, there is the option to earn 3 CFU in Additional Language Skills: Italian

Career opportunities

Among the foreseeable professional outlets for graduates of the Master’s degree in public and business communication are:

  • Positions of high responsibility in the organization and management of digital media communication
  • Planners and managers of institutional and enterprise communication plans
  • Experts in communication strategy for public administrations at local, provincial, regional, and national levels
  • Researchers and analysts in demoscopic institutes, market research, political analysis, and public policy
  • Experts in the representation of interests at profit and non-profit enterprises, associations, and public and private government agencies at sub-national, national, and international levels
    Researchers and analysts in demoscopic institutes, market research, political analysis, and public policy
  • Political marketing consultants for parties and candidates
  • Academic research

FAQ

Are there any requirements for admission to the degree course?

 Yes. If you are an EU student or equivalent (i.e., you do not need to apply for a visa), you must pass an entry test to be admitted to the program. You must also hold a degree in one of the classes listed in the admission notice, or be enrolled in the final year of a first-level degree program (in Italy or abroad), provided you obtain your degree by December 31, 2025. You must also possess an English language certification at level B2 or higher, among those consiudered valid by the University of Milan. Visa applicants have a specific set of deadlines and requirements (see below).

What if I don’t have an English certification to the level requested?

To be admitted, you must either hold an English language certification at level B2 or higher, or pass an English language test administered by the university, which will take place on September 24, 2025. If you do not pass the test, you must obtain a recognized certification by December 31, 2025. More information: SLAM English Language Test

When and where will the entrance test take place?

The test will take place remotely on September 2, 2025, at 9:30 AM. Instructions and guidelines for accessing the test online will be sent to the email address provided in your admission application a few days before the test.

I have a foreign qualification. What should I do?

You must submit the required documentation during online enrollment, as indicated in the admission notice. The university will assess the suitability of your qualification in accordance with current regulations. It is also recommended to consult the International Students section on the University’s website.

What if I don’t I am a non-EU candidate requiring a visa. Do I need to take the test?

No. Your selection will be based on an evaluation of your qualifications. You must submit your admission application by May 29, 2025. Results will be communicated by June 12, and if admitted, you must complete enrollment by June 19 at 2:00 PM, following the instructions in the notice. You must also submit your pre-registration via the Universitaly platform and apply for a study visa by July 31, 2025.

How can I find out about tuition fees?

All information on tuition fees is available here: Tuition and Payment Info

Who can I contact for more information or assistance?

For general inquiries, you can email: bienniocom@unimi.it