Communication and Marketing
This curriculum is primarily taught in Italian, with selected courses available in English. It offers advanced interdisciplinary training in communication applied to marketing.
Students will develop high-level professional skills for careers in corporate and institutional communication, event management, advertising, customer satisfaction, public relations, and crisis management.
The program also provides in-depth knowledge of consumer behavior, along with methods for collecting, measuring, and analyzing market research data. It explores the dynamics of both internal and external corporate communication systems.
Application for admission:
Opening on 13/03/2025 until 25/08/2025
Master the tools of communication and marketing to lead in today’s datafied, media-rich environment
Mandatory Courses
• Comunicazione crossmediale
• Comunicazione e cultura digitale
• Informazione, diritti e mercati digitali
• Marketing progredito
• Pubblicità e comunicazione integrata
• Datafied society
Optional Courses
• Analisi dei dati
• Metodi e tecniche della comunicazione
• Comunicazione sociale e istituzionale
• Sociologia dei consumi
• Consumer and shopping behaviour
• Neuromarketing research
• Comunicazione d’impresa e relazioni pubbliche
Other Training Activities
Students are required to obtain 9 ECTS through further training activities, which can include internships, Traineeships, and specialised laboratories such as:
• Laboratory: Advanced Digital Methods
• Laboratory: Influencer Marketing
• Laboratory: Generative Artificial Intelligence Literacy
Career opportunities
Among the foreseeable professional outlets for graduates of the Master’s degree in public and business communication are:
- Positions in the field of design, direction and evaluation of corporate communication plans,marketing, external relations and advertising.
- Positions in the field of design, direction and evaluation of social communication plans, social marketing and political-electoral marketing, external relations, political and public affairs consultancy;
- Responsible and consultative positions in the direction of communication and marketing offices in private companies and public companies, in advanced tertiary sector agencies and market research institutes, and voluntary associations
- Positions in the field of corporate social responsibility and management tasks in research organisations, demoscopic institutes, voluntary associations, non-governmental agencies;
- Coordination of advanced digital communication activities
FAQ
Are there any requirements for admission to the degree course?
Yes. If you are an EU student or equivalent (i.e., you do not need to apply for a visa), you must pass an entry test to be admitted to the program. You must also hold a degree in one of the classes listed in the admission notice, or be enrolled in the final year of a first-level degree program (in Italy or abroad), provided you obtain your degree by December 31, 2025. You must also possess an English language certification at level B2 or higher, among those consiudered valid by the University of Milan. Visa applicants have a specific set of deadlines and requirements (see below).
What if I don’t have an English certification to the level requested?
To be admitted, you must either hold an English language certification at level B2 or higher, or pass an English language test administered by the university, which will take place on September 24, 2025. If you do not pass the test, you must obtain a recognized certification by December 31, 2025. More information: SLAM English Language Test
When and where will the entrance test take place?
The test will take place remotely on September 2, 2025, at 9:30 AM. Instructions and guidelines for accessing the test online will be sent to the email address provided in your admission application a few days before the test.
I have a foreign qualification. What should I do?
You must submit the required documentation during online enrollment, as indicated in the admission notice. The university will assess the suitability of your qualification in accordance with current regulations. It is also recommended to consult the International Students section on the University’s website.
What if I don’t I am a non-EU candidate requiring a visa. Do I need to take the test?
No. Your selection will be based on an evaluation of your qualifications. You must submit your admission application by May 29, 2025. Results will be communicated by June 12, and if admitted, you must complete enrollment by June 19 at 2:00 PM, following the instructions in the notice. You must also submit your pre-registration via the Universitaly platform and apply for a study visa by July 31, 2025.
How can I find out about tuition fees?
All information on tuition fees is available here: Tuition and Payment Info
Who can I contact for more information or assistance?
For general inquiries, you can email: bienniocom@unimi.it