Tag: Religious Symbolism

  • Parables of Modernity: Italian Advertising Meets Religion, 1890–1950

    Parables of Modernity: Italian Advertising Meets Religion, 1890–1950

    Carlo Nardella QUOTE THIS PAPERNardella, C. (2024). Parables of Modernity: Italian Advertising Meets Religion, 1890–1950. Religions, 15(12), 1540. https://doi.org/10.3390/rel15121540 The use of religious symbols in commercial advertising is not only a modern phenomenon. The research presented here traces its existence from the start of the last century through the analysis of a broad sample of…