Tag: digital consumption research
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Temporal Content Consumption on TikTok – How do consumers structure their TikTok content consumption throughout the day?
Team Members Anna Salchner, Anna Theodoulides, Inês Raeiro, Zhiyu Zhao, Kristian Sick, Samantha Conte (Project Leader) 1. Introduction to the project This project investigates the temporal patterns and rhythms that characterise content consumption on TikTok, with particular attention to how users distribute their interaction sessions throughout the day. Its central aim is to understand when…