Tag: influencer culture
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The Gaza Effect? – Shifts in LLMs’ representation of Coca Cola’s global brand image
Team Members Christa Geraldine, Joe Musicco, Antonella Orologiaio, Morgan Poor, Neha Saini, Luca Giuffrè (Project Leader) 1. Introduction to the project Generative AI models are gaining ground as environments mediating consumers’ cultural meaning-making processes of products and brands. Being trained on globally contextualised vast datasets, they inherently capture and reproduce discourses, and related sentiments, attitudes,…
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Midweek Conversations – November
As autumn unfolds and the academic year reaches full pace, MSMC continues to welcome a number of early-career researchers visiting our Department. Each of them brings new perspectives, methodological contributions, and opportunities for thoughtful scholarly exchange, enriching the conversations that animate our community. In this spirit, our Midweek Conversations series for November hosted Alice Junman,…
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Midweek Conversations – June
After a short break in May due to institutional commitments, our Midweek Conversations series is back. We’re pleased to resume with a timely presentation on digital activism and leftist influencer culture in Italy, delivered by Andrea Caroselli, Enzo Colombo, Paola Rebughini, and Pasquale Schiano from the University of Milan. Find the abstract below. (PS The…