Tag: platformization
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Midweek Conversations – January 2026
After a short break over the winter holidays — and a few weeks dedicated to planning our activities for the new year — MSMC resumed its traditional Midweek Conversations series for 2026.On Wednesday, January 14, we have been pleased to host Guido Anselmi, Associate Professor at the University of Catania and a long-standing friend of…
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The Platformisation of Consumer Culture: A Digital Methods Guide
Alessandro Caliandro, Alessandro Gandini QUOTE THIS PAPER: Caliandro A., Gandini, A., Bainotti L., Anselmi G. (2024). The platformization of consumer culture: a Digital Methods Guide, Amsterdam University Press, DOI 10.5117/9789463729567 This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation…
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The platformization of consumer culture: a theoretical framework
Alessandro Caliandro, Alessandro Gandini QUOTE THIS PAPER: Caliandro, A., Gandini, A., Bainotti, L., & Anselmi, G. (2024). The platformization of consumer culture: A theoretical framework. Marketing Theory, 24(1), 3-21. https://doi.org/10.1177/14705931231225537 (Original work published 2024) This special issue, together with this position paper that accompanies it, aims at providing acomprehensive framework to address this issue, introducing…