Alessandro Caliandro, Alessandro Gandini
QUOTE THIS PAPER: Caliandro A., Gandini, A., Bainotti L., Anselmi G. (2024). The platformization of consumer culture: a Digital Methods Guide, Amsterdam University Press, DOI 10.5117/9789463729567
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, TikTok, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, hybrid influencer publics, or ephemeral consumption).
KEYWORDS
Consumer culture · digital consumer · imaginary · platformization · surveillance capitalism · theoretical framework · digital methods
