Tag: Digital methods
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Haters will say it’s AI: Mapping AI-generated brain rot content communities on TikTok & YouTube
Team Members Amina Djedidi, Çiğdem Erd, Hanaa Hamidi, Sinin Nakhle, Anastasiia Osipova, Victoria Ro, Camilla Volpe (Project Leader) 1. Introduction to the project This project explores how the online phenomenon commonly referred to as brain rot relates to the emergence of what we call synthetic publics — collectives that aggregate around AI-generated or AI-influenced content…
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Learning by Doing AI: Highlights from the 2025 Lake Como Summer School
A week of research, debate, and collective experimentation around AI and consumer culture — here’s what happened at the 2025 edition of the Lake Como Summer School. From September 22 to 26, 2025, the third edition of the Lake Como Summer School on Digital Methods for Critical Consumer Culture took place, focusing on artificial intelligence…
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Summer School in Digital Methods for Critical Consumer Studies
Applications Now Open! We are pleased to announce the 3rd edition of the Summer School in Digital Methods for Critical Consumer Studies, which will take place in Como – from September 22 to 26, 2025. This year’s theme is: Artificial intelligence as a methodological resource and its applicationsfor consumer culture research The School will explore the intersection…
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Follow the user: Taking advantage of Internet users as methodological resources
Alessandro Caliandro QUOTE THIS PAPER: Caliandro, A. (2024). Follow the user: Taking advantage of Internet users as methodological resources. Convergence, 0(0). https://doi.org/10.1177/13548565241307569 In this article, I introduce a novel epistemological approach meant to re-adapt the digital methods paradigm to a fast changing digital landscape. This change was mostly brought about by the transformation of Web 2.0 into a…
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The Platformisation of Consumer Culture: A Digital Methods Guide
Alessandro Caliandro, Alessandro Gandini QUOTE THIS PAPER: Caliandro A., Gandini, A., Bainotti L., Anselmi G. (2024). The platformization of consumer culture: a Digital Methods Guide, Amsterdam University Press, DOI 10.5117/9789463729567 This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation…
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The platformization of consumer culture: a theoretical framework
Alessandro Caliandro, Alessandro Gandini QUOTE THIS PAPER: Caliandro, A., Gandini, A., Bainotti, L., & Anselmi, G. (2024). The platformization of consumer culture: A theoretical framework. Marketing Theory, 24(1), 3-21. https://doi.org/10.1177/14705931231225537 (Original work published 2024) This special issue, together with this position paper that accompanies it, aims at providing acomprehensive framework to address this issue, introducing…