Tag: targeted ads Italy
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Recommended Advertising on YouTube: Mapping Demographic Variation and Targeting Strategies in Italy
Team Members Ellen Gustafsson, Federico Irace, Kata Horváth, Lawrence Paul Cabrera, Nicole Sanchotene, Andrea Russo (Project Leader) 1. Introduction to the project Digital platforms frame the consumption of content, both directly and through their infrastructures, sustaining the distribution of targeted advertisements. This project aims to map patterns of advertisements on YouTube, focusing on how targeting…
